Average Order Value (AOV) Calculator

Calculate your average order value and revenue per visitor. 🔒 Runs in your browser

Average order value (AOV)–
Revenue per visitor–
Formulas
  • AOV = Revenue ÷ Orders
  • Revenue per visitor = Revenue ÷ Visitors

How to use the Average Order Value (AOV) Calculator

  1. Choose your currency if the calculator uses amounts.
  2. Enter your own numbers in the fields (the examples are only a starting point).
  3. Results update instantly as you type.
  4. Check the formulas below the results, and copy the results to share them.

About this tool

Average order value is how much customers spend per order. Bundles, free-shipping thresholds and upsells are the usual ways to raise it.

Frequently asked questions

How can I increase AOV?

Offer bundles and volume discounts, set a free-shipping threshold above your current AOV, and recommend complementary products at checkout.

Are my numbers saved or sent anywhere?

No. Everything is calculated in your browser; only your currency choice is remembered on this device.

Is the Average Order Value (AOV) Calculator free?

Yes. The Average Order Value (AOV) Calculator is completely free to use, with no sign-up and no limits on normal use.

Is my data safe?

Yes. This tool runs entirely in your web browser using JavaScript. Your text is never uploaded to our servers.

Does it work on mobile?

Yes, it works in any modern browser on phones, tablets and computers. No app to install.

Related tools

Break-Even CalculatorNewFind how many units you must sell, and how much revenue you need, to cover your fixed and variable costs.Break-Even ROAS CalculatorNewCalculate the minimum ROAS, maximum ACoS and maximum cost per acquisition your ads can have before you lose money.CPA Calculator (Cost Per Action)NewCalculate cost per action / acquisition from your ad spend and conversions, plus CPC and conversion rate.CPC Calculator (Cost Per Click)NewWork out your cost per click, click-through rate and CPM from ad spend, clicks and impressions.CPM Calculator (Cost Per Mille)NewCalculate CPM (cost per 1,000 impressions), or the budget you need for a given number of impressions.CTR Calculator (Click-Through Rate)NewCalculate click-through rate from clicks and impressions for ads, emails or search results.ROAS Calculator (Return on Ad Spend)NewCalculate return on ad spend, ACoS and the real profit your ads generate after product costs.ROI CalculatorNewCalculate return on investment, net profit and annualized ROI for any investment, campaign or project.Profit Margin CalculatorNewCalculate gross profit, profit margin and markup from your cost and selling price.