Selling Price Calculator (from Margin)

Calculate the price you need to charge to reach a target profit margin. 🔒 Runs in your browser

Selling price–
Profit per unit–
Equivalent markup–
Formula
  • Price = Cost ÷ (1 − Margin)

How to use the Selling Price Calculator

  1. Choose your currency if the calculator uses amounts.
  2. Enter your own numbers in the fields (the examples are only a starting point).
  3. Results update instantly as you type.
  4. Check the formulas below the results, and copy the results to share them.

About this tool

To earn a given margin you cannot simply add that percentage to the cost: divide the cost by (1 − margin) instead.

Frequently asked questions

Why is cost + 40% not a 40% margin?

Because margin is measured on the selling price. 30 + 40% = 42, and 12 ÷ 42 is only a 28.6% margin. The right price for 40% is 30 ÷ 0.6 = 50.

Are my numbers saved or sent anywhere?

No. Everything is calculated in your browser; only your currency choice is remembered on this device.

Is the Selling Price Calculator free?

Yes. The Selling Price Calculator is completely free to use, with no sign-up and no limits on normal use.

Is my data safe?

Yes. This tool runs entirely in your web browser using JavaScript. Your text is never uploaded to our servers.

Does it work on mobile?

Yes, it works in any modern browser on phones, tablets and computers. No app to install.

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